Author: Iina Hiisilä

4.9.2026 In Artikkelit, Buukkaus, Myynnin kehittäminen By Iina Hiisilä

MDF-rahoitus IT-alan asiakashankinnassa: 5 syytä, miksi MDF ei aina tuota toivottuja tuloksia

Monella IT-alan yrityksellä on käytössään päämiehen tarjoamaa MDF-rahoitusta (Market Development Funds) tai muuta markkinointiin ja kysynnän luomiseen tarkoitettua partnerirahoitusta. Parhaimmillaan MDF mahdollistaa sellaisia kaupallisia avauksia, joihin oma markkinointibudjetti ei muuten taipuisi: uuden kohderyhmän testaamisen, päättäjien tavoittamisen, markkinan kartoittamisen tai kokonaan uuden myyntiputken rakentamisen. Silti MDF-rahan käyttäminen ja

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Author: Iina Hiisilä

MDF-rahoitus IT-alan asiakashankinnassa: 5 syytä, miksi MDF ei aina tuota toivottuja tuloksia

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